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composition
Composition is the arrangement of visual images that creates a pattern for the eye to follow. The Gestalt Design Principles make up common compositions, and the principles are as follows: closure, similarity, proximity, continuance and alignment. In my example below, I used a Z Layout composition to create a pleasing organization of content.

The example below successfully uses the grid composition within the frame of a website. The visuals and copy follow an even grid which allows the viewer to take in the content easily and quickly. It also is in line with the simple, clean-cut feel of the website.


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